Sports Illustrated Nutrition
Work / Sports Illustrated Nutrition
overview
A comprehensive go-to-market for Sports Illustrated's sports nutrition line: Shopify e-commerce, brand identity, and product packaging, built to reflect an iconic brand while converting a modern supplement buyer.
Strategy
The digital experience had to carry SI's brand ethos while working as a store. We organized the catalog by benefit as well as by product, integrated with franchise partner sites, and kept the system consistent across every touchpoint.
Custom Shopify navigation
A custom-programmed mega menu lets shoppers browse by benefit or by product, with color-coded category pages from pre-workout through recovery.
Packaging and retail
Labels built on SI's iconic red with metallic foil accents and modern typography, carried into sales decks, trade show signage, and planograms for retail partners.
deliverables
- Custom Shopify theme & e-commerce build
- Brand identity & label system
- Product packaging
- Sales decks & planograms
- Trade show & in-store signage
- Product & 3D imagery
improvements
- Benefit-based shopping architecture
- Conversion-focused product pages
- Consistent brand system across web, retail, and events
- Mobile-first responsive build
- SEO foundation at launch
Accessibility: Built responsive and accessibility-conscious; current builds are delivered to WCAG 2.1 AA.