Wise Choice Medicine
Work / Wise Choice Medicine
overview
A complete rebrand and website rebuild for an eye-health supplement company, moving from a cluttered legacy site to a clean, science-first WordPress platform, with an engagement that continues today across support, SEO, and marketing.
Before and after
The original site had grown into navigation chaos. We rebuilt the information architecture from scratch: a vertical product timeline, clean dropdown navigation, and a side-by-side bundle comparison tool that lets buyers self-select.
Science-first content
The brand's real advantage is its science, so the content strategy leads with it: educational pages and product content written to be credible to practitioners and clear to consumers.
Packaging evolution
Package design evolved alongside the site so shelf and screen tell one story.
deliverables
- Brand identity refresh
- WordPress redesign & rebuild
- Information architecture & navigation system
- Bundle comparison tool
- Package design evolution
- Ongoing support, SEO & marketing
improvements
- Navigation clarity from a chaotic legacy site
- Higher-converting product and bundle pages
- Science-forward content positioning
- Mobile responsiveness
- Ongoing organic search gains
Accessibility: Rebuilt with accessible navigation and semantics; current builds are delivered to WCAG 2.1 AA.